Educate your marketing team to better apply project management fundamentals.
Project management is a recognized disciple that applies structure and rigor to getting work done. While traditionally associated with industries such as information technology, construction and manufacturing, the principles, tools and techniques of project management translate exceptionally well to the functional work of marketing. This includes defining a project charter, setting up a project plan, tracking progress, and managing change. Your team members will better understand what, how, and with whom they should communicate in order to ensure that all your stakeholders are aligned. Educating your team on the fundamentals of running an effective project can greatly improve your project success.
CMB Solutions can train your team in the basics of project management to help improve your marketing project results.